Making an explainer video can help improve your marketing strategy and objectives as it presents your message concisely and entertainingly. Nevertheless, the costs related to explainer videos can be quite steep; and therefore it becomes important to assess how to come up with cheap solutions.
In this article, you are going to learn how to save money on explainer video production while getting a great result. These tips are especially beneficial whether you are starting a new venture or even if you are a more well-established commercial brand, as they will help you develop videos that get your message across without going over budget.
Understanding the Value of Explainer Videos
It is now deemed an essential element in today’s organizations’ marketing arsenals. They sum up information in a way that prospective consumers will understand easily about the products or services you sell. A good video production will help its owners raise the rates of conversion, attract more attention to their business and brand, and increase sales rates.
However, what is a major issue for many companies is the costs of doing the production. They explain how to pay attention to the effective methods that would make the creation of explainer videos interesting and valuable without spending a lot of money.
Key Strategies to Reduce Explainer Video Production Costs
1. Define Your Goals and Objectives: Make sure to state the complete objectives of video production to be clear when starting the production process. Do you want to build a case to explain a product, advertise a service, or introduce a brand? It will also be easier to focus on the main goal when identifying what should be included and avoid going around in circles on things that aren’t viable since they don’t meet the defined goals.
2.Plan Thoroughly: However, one has to plan for a certain activity to ensure that time and more importantly money will not be wasted. Develop a shooting script and graphic storyboard that outlines shot by shot what would happen in your video.
This preparation also enables one to have a picture of the final result and more often than not, eliminates the possibility of having to carry out expensive alterations during the manufacturing processes. With clarity on what has to be done, then the right resource is put in place Any time you have clarity of purpose, then resources can be properly deployed.
3. Utilize In-House Talent: You should utilize creativity where you have other team members who possess this skill. Whether it is writing, voice-over, or animation, it’s less expensive than outsourcing for professionals from other companies. Also, people-to-people cooperation may produce creative, fresh concepts regarding the matter that will suit your target audience.
4.Choose the Right Production Style: One major factor that involves the cost of production explainer video production relates to the style of the video. Compared to conventional live-action animations, these tend to demand even more resources such as place, talent, and equipment.
As for choosing a type of video, it is suggested to go with animated videos or whiteboard animations, which are generally cheaper if compared to live-action videos and still can give your message across compellingly.
5. Don’t Invest in Expensive Equipment and Programs: Currently, there are cheap materials including tools and computer applications used in the production and edition of videos. Here are three videos created by Canva, Vyond, or Adobe Spark respectively, which are relatively easy for people without much professional training to make. Many times these tools have templates and other assets that can help get the content out faster and at a lower cost.
6.Keep It Simple: To some extent, it may seem more attractive to make use of attractive graphics or amusing animations; however, the straightforward approach is normally more effective. It will be seen from the recommendation that unambiguous and simple messages are those that would better penetrate the viewers.
Do not go for unnecessary flashy effects to the video, thus ensuring that your main arguments are well put across. In the process of production, it may be very helpful to save much time and even money in corresponding approaches.
7.Limit Length and Scope: It is evident that these short videos are more affordable to create, and the audience watches them with even more interest. Ensure that they have a lasting impression by making them last between one and 1.5 minutes.
Moreover, do not cram all the information you wish to discuss in one video. It can also be helpful to approach the issue with the creation of a long elaborate video by dividing it into a series of more limited explainer video production so that the costs would be spread across many projects.
8. Negotiate with Freelancers: If you hire freelancers for a particular work, then do not avoid bargaining the rates. What is more, most of the freelancers are OK with working for a rather limited budget since most of them are free to choose the niches they like. State fairly what you expect from your part and what your financial capacity is to avoid compromise that will not serve both parties well.
9.Learn How to Plan for Post-Production Wisely: Production is sometimes considered the most time-consuming and expensive part of the explainer video creation process.
To reduce the above costs, the following tips should be made during planning for editing; Every time utilize good editing software and think about whether some of them are time-consuming but can be done in the bunch. Furthermore, the development of an editing protocol may also limit the number of revisions hence reducing time as well as money spent.
10.Seek Professional Help When Necessary: Of course, it’s always good to pinch pennies but don’t be afraid to spend money on professional services when you need to. Outsourcing to experienced explainer video production services for particular activities such as scripting or animation where necessary is usually advisable and can enhance your video quality enormously if your budget can accommodate it.
If only a small amount were needed to gain a wide range of subject matter experts to ensure viewers become consumers, then the costs seem minimal.
Concluding Thoughts
Making explainer videos cheaper is not synonymous with making the quality of the videos low. These tips will help you to construct interesting and informative videos to deliver your message with less money wasted. Employing a tight plan, focusing on internal resources, selecting the right approach to explainer video production, and considering the available inexpensive instruments are some ways to reach why you need to reduce the price tag of the videos without reducing the effectiveness of the results.
At Synapse Talent, this also means being able to develop explainer videos that your target market is going to love. From when you are a complete beginner and are just beginning to make your videos to when you are a more experienced video creator who needs to fine-tune aspects of their production and editing we are your one-stop-shop solution to finding everything you need to know in the confusing and, at times, overwhelming world of explainer videos. With TOG, we can make explainer videos engaging and attention-worthy; videos that spearhead traffic and yield results for your business.