Video production is not a linear process. You can shape and mold your videos as per your needs. You can shoot a video just with your phone’s camera or produce high-resolution commercials. The best part about video production is the room for creativity. Whether you are an individual video producer or working as a team, you can let your creativity bring the best out of you. With the increase in their demand, there are multiple ways to produce creative video solutions that resonate with a brand’s work.
In today’s digitally moving world, commercial video production is the lifeline of any business. From the perspective of a business owner, it may seem to be an easy process but it’s much more than it seems. For a video that wins, you need to follow a complete process. Remember, the more effort you put in, the better the outcome.
A good video can bring you many benefits including increased brand awareness and visibility. In a highly competitive environment, every business strives to stand out. Something that holds such importance can’t be left to chance. For a business, creative video solutions are the best marketing tools. If you want to explore the world of video production and understand its science then keep reading on. In this article, we will break down the process of video production into key stages so you can have a better chance of understanding it.
Explaining the Commercial Video Production Process
If you’re ready to dive into the process of video production, we’ll help you get started. Firstly, you need to understand that the success of your business ultimately depends on the quality of the video commercials you produce. Secondly, you can achieve the best quality of work with a pool of talented team. So, if you want your brand to shine like a star, you need to hire the best talent out there.
You need to continuously appeal to your clients, followers, and customers so that your brand appears in their minds whenever they have a need. From ideation to video post-production, there are multiple stages involved that we shall discuss one by one. These stages also help you in designing schedules and budgets. With an organized process you’re bound to achieve the best results.
Phase1: Planning
You shouldn’t embark on a journey without extensive planning. To have a plan by your side always helps in achieving better results. Before you start working on a video project, you must have a detailed discussion with your clients. This will help you better understand their needs and expectations. Planning is the first crucial step in the process of commercial video production.
For starters, you need to set your goals straight. Before you decide on a budget or a schedule, you must know what you want to accomplish with the video. Create a plan of action and identify the expectations of your client. If you’re a business owner or brand then communicate your strategic goals clearly with the team. Determine whether you want to maintain goodwill among your existing customers or want to attract new clients. With a clear vision and goals, you can take the most advantage of creative video solutions.
The next step in the planning phase is to set a budget and a timeline. Now you might be thinking that you need to spend a lot of money for even a small commercial video but that’s not the truth. With the development of technology, you can now get your desired quality of videos on a fixed budget. You can cut your costs by not including highly paid celebrities in your video commercials. With a creative video agency like SynapseTalent, you can make your videos highly engaging and entertaining without any celebrity appearances.
While you may be willing to spend a good amount of money on commercial video production, here are some ways you can reduce the cost;
- Review how much you’ve spent in the past on similar projects and give a window to your production company.
- Identify and list down the associated costs of production including props and set location etc.
- Try to give clear instructions so that there’s no need to reshoot.
Phase2: Pre-Production
In the pre-production phase of creative video solutions, you already have an idea, a budget, and a determined timeline. Now you have to plan a script, a storyboard, and everything that you need for the shoot of your video.
Storyboards are essential for a smooth production process. It’s a visual chart that identifies the key scenes of your video. It acts as a tool of communication between you and your camera operators and graphic designers. The art in the storyboard doesn’t need to be spectacular, just enough to communicate your plan well. There are usually notes put under each sketch to keep the production team informed. This acts as a visual representation of your script.
Phase3: Production
Phase three is the most crucial stage of commercial video production. This is the stage where you actually shoot your video. It is extremely important to have a detailed script and storyboard before you reach this phase.
To make this phase easier you need to follow a strict schedule and let everyone know about the timeline of your production. If the shoot involves human actors then make sure of their presence. If the shoot is to be done at any location outside of your office or studio premises then make sure the venue is available on the shoot day.
You can also shoot some test footage to make sure that the lighting is right. It can also help you determine whether you need extra lighting or sound equipment.
Phase4: Video Post-Production & Distribution
This phase includes editing your video to give it a perfect look. With the help of graphics, animations, and visual & sound effects, the quality of the video is enhanced. The video gets a professional and polished look and gets ready for distribution.
The video post-production phase becomes complete when the video is distributed to various marketing channels including social and commercial media. In this phase, you figure out where is your target audience and how to make your video reach them.
If you’re still worried about where to start from and what measures to take for a winning commercial video production then contact SynapseTalent today and let us take care of everything.