Have you ever looked at a promotional video and wondered how much it costs to produce one? Well, we are going to take a detailed look into promotional video production and break down its cost for you. To understand the actual cost of promotional videos, you need to understand their importance and the purpose they serve.
These videos are a valuable tool for communication. According to recent data, promotional videos increase brand awareness and user engagement. People tend to rely on visual information before making a decision now more than ever. Promo videos are the best way to take a sneak peek into a product and get as much information about it as possible in a limited time.
Promo videos are often followed by options of free trials which attract the audience to engage and make buying decisions. Promotional video for social media can be expensive for a newly established brand but it drives your desired results. When you put together an advertising video for your social media, you want it to be of top-notch quality. To produce something of great quality requires a good budget as well. Budget allocation may depend on how great an effect the video can make on your marketing strategy. This should not scare you off because the end results are worth it.
What Do We Mean by Promotional Video Production?
Let us give you a quick glance into the meaning and importance of promotional videos. A promotional video is typically a short but highly engaging piece of content. The main aim of a promotional video is to directly sell a product or service. It usually includes information about an ongoing sale, promotional events, or marketing campaigns. Promotional video for social media is an effective way to grab user’s attention and convert them to potential customers.
Furthermore, a promotional video creates an emotional link between the customers and the brand. It involves people by introducing your brand to them in a positive tone. In this digital world, where people prefer video content over anything else, the importance of these videos has increased. The key features of a good promotional video are;
- They have to be as concise as possible. Like teasers, these videos must grab attention in a limited amount of time
- They must be highly engaging. Promos should attract the audience to stay hooked so they can convert into a lead.
- Promos must connect with the masses on emotional and psychological levels. Without an appropriate connection, it’s hard to fulfill the purpose of these videos.
If you want to create a promotional video for your brand that creates hype then you need to rely on a reputable video promotion company. In a competitive environment creating winning videos is not an easy task. Months of hard work are put into creating a few seconds worth of promotional video. The cost of promotional video production varies greatly depending on various factors. The more effort you put in, the bigger budget is required. If you want to leave a lasting impact, create smaller videos because people on social media have shorter attention spans.
Factors Affecting Promotional Video Production Cost
If you are worried about the cost of producing quality video content for your business then read this blog. it‘ll give you an idea of how much money is required to do what. With a better understanding of budget allocation, you can cut multiple costs and go for services that are in line with your budget. We shall discuss those factors one by one that affect the cost of producing video content.
Complexity of Creation
A simple video with minimal effects is much more budget-friendly than a complex one. If a video involves multiple visual and audio effects or detailed graphics and animations then it may increase the cost.
Video Type
There are multiple ways of producing promotional video for social media. Live-action videos that involve human models are costlier than animated ones. Whereas, custom animations cost more than videos based on templates. When deciding on a budget you need to consider the type of video your promotional strategy needs.
Time Duration
While promotional videos are essentially shorter, their length is determined by their scope and purpose. An experienced video promotion company is better equipped to guide you on the length of your promo. The length of a promotional video may vary between 30 seconds to 2 minutes and it affects the cost of the video.
Production Process
The process of production also has an impact on the cost of the video. You can either form an in-house team for this purpose or outsource this work to freelancers. We suggest that you choose a highly reputable video promotion company like SynapseTalent for all your video solutions. A team of freelancers may cost less but there’s no guarantee of their work quality and commitment.
Post-Production Process
There is a whole process that needs to be followed with detailed considerations once the video is produced. You can add advanced transitions, motion graphics, and other visual effects to make your videos super engaging. Videos with simple editing and menial transitions will be more pocket-friendly. However, it is possible to find a video promotion company that offers great visual effects editing in your preferred quotes.
Deadlines & Timelines
Promotional video production has a time-sensitive nature. This means that you need to draw detailed timelines for the completion of each phase. If you require a video to be produced on an urgent basis or on a short deadline then it’ll cost more. The usual delivery time is 4-8 weeks but it can vary based on various factors.
Revisions and Re-shoots
Your chosen video promotion company may offer various packages. There are some packages that include a few revisions within the actual cost but not all. If there is a need for multiple revisions then it’ll cost additional charges. Significant changes like re-shoots and changes in script, etc increase the cost of promotional video production.